1. Introduction

Silverwell Living is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our advertisements, Facebook Pages, Lead Forms, or request our guides and services.

2. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with you ("Personal Information").

A. Information You Provide Directly

When you fill out our forms (such as the "Cost Guide" request or "Care Assessment"), we collect:

• Identifiers: Name, email address, phone number.
• Preferences: Care needs, budget ranges, timelines, and zip codes.

B. Information Collected Automatically

We use tracking technologies, such as the Meta (Facebook) Pixel, to collect data about your interactions with our content. This may include:

• Device information (mobile vs. desktop).
• Browsing behavior and interaction with our ads.
• IP address and location data.

3. How We Use Your Information

We use the information we collect for the following business purposes:

• Service Delivery: To deliver the requested "Cost Cheat Sheet," PDF guides, or assessment results.
• Communication: To contact you via email, SMS/text message, or phone regarding your inquiry, care options, and safety solutions.
• Matching Services: To identify senior living communities, home care agencies, or safety specialists that match your stated criteria.
• Marketing & Analytics: To improve our advertising and create "Lookalike Audiences" on platforms like Meta (Facebook) to find other families who need help.

4. Sharing Your Information

We do not sell your personal information to data brokers. However, to provide the services you requested, we may share your information with:

• Service Providers: Third-party vendors who help us operate (e.g., email platforms, CRM systems).
• Care & Safety Partners: If your assessment indicates a need for specific services (such as Home Care, Placement, or Home Safety Renovations), we may share your contact details with trusted local providers to facilitate the connection.
• Legal Obligations: If required by law or to protect our legal rights.

5. Your California Privacy Rights (CCPA/CPRA)

If you are a resident of California, you have specific rights regarding your personal information:

• Right to Know: You may request details about the categories of personal information we have collected about you over the past 12 months.
• Right to Delete: You may request that we delete your personal information.
• Right to Opt-Out: You may opt out of the "sale" or "sharing" of your personal information.
• Right to Correct: You may request that we correct inaccurate personal information.

6. Text Messaging (SMS) Consent

By providing your phone number on our forms, you consent to receive text messages from Silverwell Living regarding your request. Message and data rates may apply. You can reply STOP to any message to opt out of SMS communications at any time.

7. Data Security

We implement reasonable security measures to protect your information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Contact Us

If you have questions about this Privacy Policy, please contact us: